Lorenzos Oil Film Synopsis and Analysis

Lorenzos Oil Film Synopsis and Analysis Lorenzos oil touches the hearts of most as you watch the story of a young boy battling adrenoleukodystrophy or ALD. The story is based off a true story as the parents, Augusto and Michaela Odone, take care and search with uncertainty for a cure for their son Lorenzo. The story identifies with those who suffer from an incurable disease which neurologically effects Lorenzos life. The oil, found by Lorenzos dad, brings hope to him and his family. Lorenzos battle is fought with courage and strength and he identifies with so many important subtopics in our class such as: disease and illness, death and dying, and the body. Lorenzos battle will show us how one struggles with disease and illness but strives with his loved ones by his side. Lorenzo begins to show signs of neurological problems when he and his family move back to the United States for his dads military work. Lorenzo begins to show signs such as fits, lapses, and hearing problems. Lorenzos parents set out on a mission to find a cure for the incurable disease he has. The Odones have many encounters with doctors/ professionals. The work done from parent to professional shows the strive in the Odones hopes to find a cure for their son. After being told that there is no cure by some doctors, they begin to travel and meet with many different people, doctors, scientists, researchers, etc., who are willing to do all they can to help find a cure for their son. These professionals give an examples of how well some professionals work with the parents rather than the patients in this case. The Odones can barely watch as their sons health declines and knows it is up to them to set out to find a cure. While researching so many different aids, the Odones come up with one last final shot. His parents, declined by many researchers again, finally discuss a cure with a Chemist involving oils to add to their sons daily diet. The oil helps in repair in some of the damaged parts of the brain but does not aid in repairing the myelin deficiency in the brain. Mr. Odone takes it into his own hands to seek out an appeal of medical research and efforts to treat myelin damage and or deficiencies in the brain of ill patients. Lorenzo deals with his illness very strongly. As he begins to lose neurological functions, life becomes much harder. He is not treated horribly by many doctors; he is more the less treated like a boy with a disease that has no cure. Lorenzo battles his illness with as positive a mind set as possible, as he begins to take the oil, he feels little relief and shows improvement, but the improvement is not enough to save him from this horrible disease. He later is only able to blink yes or no and can barely swallow on his own. Thankfully for Lorenzo he continues to keep his sight which is a beautiful gift he is pleased to still have. In researching the medical response to the movie, the film was criticized to have given the idealistic view of finding a cure, which was not found. Research done regarding Lorenzos disease has shown little to no effect of taking the oil during the illness, but shows results when taken before the illness. The real Lorenzo Odone, lived to be 30 and died of pneumonia in 2008, living two decades longer than predicted by physicians. In the movie, the Odones compare their studies to those done by animal experimentation finding vague results in the process. I feel as if the events of the film played out appropriately. Being hard to accept the news of an incurable illness, Lorenzos parents react more strongly than he does. Lorenzo accepts his disease as anyone must once they are told they have something inoperable. The only thing which could have been done differently in the film was not acting as if they found a cure but more the less acting as if they found an agent that helps one who suffers from ALD. In the movie and in the real life story, I do not feel as if there is any one who deserves the blame. Blame cannot fall on anyone as Lorenzo has a disease with no cure. Really in reality praises deserve to be given to Lorenzos parents for attempting to find a cure for there son. The Doctors deserve praise for there attempts at finding cure as well. The only blame can be on the disease itself. The general public and prospective health care providers can learn very many things from this film. The general public can learn that horrible diseases can happen to anyone. The general public can also learn from this that parents and family members can do so many things to help their child or loved one. Anyone can become involved in helping whether its just by doing little things. For example, my mother suffers from ulcerative colitis and last year I did a triathlon and raised money for Crohns and Colitis research we raised near $2,000 for research. The general public can do so many things to aid in the development of a cure for diseases. Health care providers can learn both positive and negative things from this film. Health care providers can learn never to give up on a family and let them try to do what they can to help a child or a loved one. Health care providers can also see that parents typically do not have the equipment or information needed to find a cure for a loved one although they can put their foot in to help. Health care providers in this instance should see the glass half full rather than half empty. Patients can learn so many positive and negative things from this film as well. Patients can learn that people can have an effect in finding a cure. Patients can also learn not to count on a cure for a disease that is incurable. Patients can learn that some doctors will treat them with respect while others will not. Patients can also learn that researchers do care and they will help as much as they can to aid in a patients health. Lorenzo learns that his health, disease, and illness although incurable can be fought with compassion and strength. Lorenzo who was diagnosed with his illness at the age of 7 technically could not do much for himself at the time of diagnoses. Lorenzo takes his illness day by day. Lorenzo slowly loses neurological functions every day. He struggles with impairments everyday like lapses and tantrums. These lead Lorenzo to question his body and wonder how much more it could handle but Lorenzo never gave up and fought his body until the age of 30, two decades longer than doctors expected. Lorenzo never truly was considered disabled more the less just ill. I would have considered Lorenzos illness a disability. Lorenzo was beginning to lose functions and that in my opinion would classify as a disability. Being disabled to me is when someone is not able to function regularly without assistance whether their disability be visible or invisible. Lorenzo needed help from his parents after his illness became severe thus classifying him as disabled to me. Lorenzo seems to avoid the reality of death and dying. Lorenzo truly avoids death and dying by defying the odds and surviving his illness for two decades longer than expected. I would assume that as a child one cannot grasp the thought of death or dying, but more the less just barely be able to understand that he is sick with an incurable illness. Being 7 years old, death does not seem to be a realistic thing. I think back to when I was 7 and would never be able to comprehend the fact that I am ill and could die whenever from a horribly rare incurable disease. Lorenzo also faces the sad reality that his own body is fighting against him. The body being a wonderful but terrifying place takes over without Lorenzo being able to do anything to stop it. The oil that Lorenzo is given has a certain amount of fatty acid chains which attack the part of the brain that is being affected by ALD. Unfortunately, ALD had already taken its toll on other parts of his brain including the myelin sheath which help protect neurotransmitters in sending messages from cell to cell. The body did not reject nor accept the treatment but rather just let the treatment work on his body. The treatment may have helped his body at an earlier stage but its not as if his family predicted he would get a rare disease like ALD. Lorenzo and his family face a series of unfortunate events upon the development of this horrible disease in their son. ALD is a disease linked to the X chromosome. First this disease effects fatty acid buildups and then damages the myelin sheath within the brain. These lead to lack of hearing, lapses, seizures, and eventually hyperactivity in the brain. ALD is a very rare disease which effects a very small number of people in the United States. The Odones have been faced with a very hard challenge and do as much as they can to stop the disease their son is infected with. The never ending positive intentions of the Odones lead them to finding a treatment for ALD which has helped effect many lives of people with ALD today. The Odones have helped scientists and doctors today give patients with ALD relief and hope. Although ALD is still without a cure, the Odones and Lorenzos actions have helped the medical community achieve a great necessary success which will play an impact on the live s of anyone with ALD.

Marketing reflective essay Essay

As Jobber(2012) was claiming, the marketing concept is â€Å"Achieving corporate goals by meeting and exceeding customer needs, better than the competition†. Marketing is the process of telling a true story in an unforgettable manner. As a consequence, it became an essential tool in the competitive business environment. The main objective is to maximize the company’s profit by showing up with stunning adverts. Bearing in mind the development of technology, â€Å"It is well known that markets grow by the reduction of unit prices: this is how the computer became a household necessity†, this could not be possible without a good marketing strategy (Kapferer 2012, p.205). Ever since I finished High School, I stood among people that set up businesses without any help, dealing with problems and learning from the occurred challenges. My thirst for knowledge had increased when somebody introduced me a multilevel marketing business and the innovative method that implied th is cash back system. Therefore, I was influenced in a positive way, understanding what I truly want for my future. I got involved in that multilevel marketing business with a couple of friends, developing a team in which we had a simple goal: growing on both financial and educational aspects. In other words, this was my first step in dealing with many people and improving my persuasive skills. During this process, I had learnt to plan every step along the way, to analyse each business situations, to research and compile data in order to make accurate decisions. It was not long until I realized that my biggest aim was much more than just taking part in someone else’s business, so I started to invest in my education. As a result, I decided to leave my country to one of the most flourishing countries in Europe, Great Britain. From my point of view, Marketing is one of the most useful modules that I have been studying during my University programme, due to the fact that it is highly important to know how to start and grow a business. Along this year, understanding the consumer behaviour and how to cope with the competition are only a few skills that I gained. One quote that drives my desire to achieve more is â€Å"Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek†( Seth Godin). â€Å"Globalization or the trend of growing worldwide  interconnectedness has been accompanied by several clashing notions of cultural difference† (Pieterse 2003, p.43). The international marketing is bringing the idea of companies being carried out across the borders. In order to do this, it is recommended to understand the advantages, challenges and disadvantages of expanding the firms across the world. First of all, few of the biggest advantages of passing through the ‘global localization’ process are represented by the cheap labour, raw materials and a wide variety of markets. On the other hand, companies should analyse the methods of entry, consumptions patterns, competition, media, culture and legislation of the country. In other words, in order to succeed in other markets it is important to cope with all these challenges and, more than this, to understand the differences in the customer perceptions. â€Å"Innovations are brand oxygen. They re-create leadership, focus the market on value not on price, and give a goal to the organization† (Kapferer 2012, p.202). Talking from my experience, this is the main goal of multilevel marketing companies which became known worldwide by involving more and more countries in their system. Moreover, another important aspect that should be implemented in a successful business is the marketing ethics which highlights the rights of the consumers. In order to not loose clients, the company should inform about the changes that might take place in the future. Also, customer satisfaction is the key of success for any business; thus companies should be open to receive feedback from customers. From this topic, I gained the knowledge about how a thriving business should face the impediments to fulfil the consumers needs and expectations. On the other hand, the managing marketing implementation is the process that helps customers to keep in mind the strengths of the company. In order to accomplish this, three stages are required to be followed such as an analysis of the markets and trading environment, determination of core markets and brand positioning and last, but not least, setting up flexible programmes for implementation. Controlling the marketing plan should include the flexibility of objectives, empowerment for environmental changes and monitoring, in order to allow new opportunities for the business. Being involved in a group project was a challenge for me, due to the fact that we had some communication problems between our group memb ers in the beginning. First of all, we started with a brainstorming, analysing the opportunities of companies around Hendon Central. More than this, we agreed on the same firm and started our work. Within a teamwork, there are some challenges that occur such as remaining focused on a direction, splitting equally the work and choosing a good leader. Bearing all this in mind, I might say that we did our best during the presentation and we coped with the minor communication issues. From this experience, I realized that I am a good leader and I can manage efficiently a project. Therefore, my first future plan consists in getting employed in successful corporations; working particularly in the development of green and going global projects. I strongly believe that the skills obtained until now will make me succeed in both micro and macro analysis of the company that will lead me to come up with flexible solutions for a further development. From my point of view, the analytical skill will be my strength in the marketing research and in controlling the marketing plan process. More than this, I am able to analyse the marketing opportunities by having a deeper understanding of the 4 P’s (Product, Place, Price and Promotion). Secondly, I want to improve my strategy in order to understand how I should invest in the brand’s weapon – media communication. In conclusion, during this course, I realized that the innovation is a significant component of a successful business. As a result, I will be able to achieve my highest aim- to have my own global business; by using the franchising option. References 1. Godin, S. (2012). SETH GODIN: This Is How You Create A Remarkable Product . Available: http://www.businessinsider.com/seth-godin-this-is-how-you-create-a-remarkable-product-2012-10. Last accessed 20th April 2014. 2. Jobber, D.(2012); Principles and Practice of Marketing, McGraw- Hill 3. Kapferer, K.N. (2012). The New Strategic Brand Management. London: KoganPage. 4. Pieterse, J.N. (2003). Globalization and Culture. United States of America. London: Rowman & Littlefield.

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